VAT Exemption Explained

If you live in the UK and are buying a product to help with a medical condition, you may not have to pay VAT on it.

Who can claim VAT exemption?

You can claim VAT exemption if:

• You have a medical condition that affects your everyday life.
• You're buying the product for personal use related to your health condition.

This includes conditions like:

• Erectile dysfunction
• Peyronie's
• Painful sex (dyspareunia)
• Vaginismus
• Urinary incontinence
• Prostatectomy recovery
• Pelvic floor problems

You don’t need a formal diagnosis. If you live with a condition that's ongoing and affects your daily life, you're allowed to claim VAT relief.

How to claim

During checkout, you'll be asked to confirm that you’re eligible and to name or give a brief description of your condition. This is a legal requirement and only takes a moment.

There’s no need to provide proof or upload any documents.

What does VAT relief mean?

It means you don’t pay the extra 20% VAT that’s normally included in the price. This is because medical products for personal use are often exempt when used to treat a medical condition.

Common questions

What if I feel awkward telling you?

That’s completely understandable. Everything is handled privately and respectfully. You are not alone. These issues are far more common than most people realise. We keep you information secure and would never share it with a third party.

Is this legal?

Yes. VAT relief is part of UK law. You just need to truthfully declare that you're eligible when asked.

Will I need to prove anything?

No. You won’t be asked for medical records or a doctor’s note. The form is simple and based on trust.

If you have any questions, feel free to get in touch. We're here to help.